RESUME

AUGUST 2023 - PRESENT

HIGHLIGHTS: CHICAGO x Lip Lab Partnership. CHICAGO x NoseBest Candle Partnerships. Shucked the Musical Apple In-store Performance, Moulin Rouge the Musical x Meet Cutes Content

• Develops and executes strategic partnerships for theater productions including CHICAGO, Moulin Rouge! The Musical, Death Becomes Her, Shucked, Real Women Have Curves, Job the Play, and more. 
• Generates potential partnership leads aligning with client and partner objectives.
• Establishes and nurtures relationships with past, current, and potential partners.  
• Drives ideation and execution of 360* marketing plans by working cross-functionally with internal and external teams.
• Ensures successful execution of partnership agreements, boosting brand visibility to target audiences.
• Analyzes campaign performance, deriving data-driven insights for clients. 
• Clearly presents campaign ideas and results to clients, internal executives, and partners. 
• Contributes innovative ideas for new business pitches.

APRIL 2019 - AUGUST 2023

HIGHLIGHTS:  7 Grammy Nominations (Sweeney Todd 2023, Les Mis the 2020 Concert, Kimberly Akimbo, A Strange Loop, Soft Power, The Prince of Egypt, and Little Shop of Horrors Off-Broadway cast recordings). Beetlejuice the Musical cast recording songs reach the Global Top 50 on Spotify in 11 countries. Super Simple Songs "My Happy Song" trends on TikTok with streams growing over 220%.   In The Heights cast recording is RIAA certified GOLD. 

• Spearheaded marketing initiatives for renowned projects for brands like Sesame Street, Mattel (Barbie, Monster High, Thomas & Friends), Daniel Tiger, and Super Simple Songs, In the Heights, Beetlejuice the Musical, & The Book of Mormon. 
• Established effective communication channels between brand teams, management, and label executives. 
• Created and distributed project marketing materials to internal and external teams providing project updates, statistics, and campaign results.
• Capitalized on growth opportunities for clients such as voice technology, podcasting, and SEO optimization.
• Forged partnerships with established music platforms like Spotify, Apple, YouTube, and Amazon, to boost exposure for new and catalog artist projects, using each platform's new products to boost artist and brand’s profiles. 
• Devised short and long-term campaigns to rekindle interest in artists and brand’s catalog music.
• Ensured timely delivery of projects and assets to production and label staff.
• Managed all project budgets including production and marketing spends. 
• Analyzed campaign results, adjusting strategies to maximize market share and impact.

AUG 2017 - APRIL 2019

HIGHLIGHTS: More than doubled the Waitress the Musical social media following within 1 year. Created one of the most successful ads for Waitress the Musical featuring Jason Mraz. Social media posts for CHICAGO included in publications like NY Post, Vulture, and more. Launched social media accounts for Moulin Rouge! The Musical. 

• Led daily management of Broadway production’s social media channels including Waitress The Musical, Chicago The Musical, Network, Burn This, & Moulin Rouge! The Musical.  
• Implemented successful quarterly and monthly social media strategies resulting in follower growth and overall ticket sales.
• Collaborated with cross-functional teams to develop social media content that aligned with overall brand goals. 
• Spearheaded promotional content ideation and creation with cast included video and photo shoots.
• Analyzed and presented social media metrics, using insights to inform future campaign strategies. 

APRIL 2016 - AUGUST 2017

HIGHLIGHTS: Produced The Hamilton Mixtape concert with stars like Black Thought, Questlove, Ashanti, Ja Rule, and Busta Rhymes. Grammy Awards for both the Hamilton and Dear Evan Hansen cast recordings. NAACP image award for Hamilton cast recording. VMA for "Immigrants: We Get the Job Done" music video. Released Lizzo's debut EP Coconut Oil - One of Rolling Stone's 20 Best Pop Albums of 2016. Launched Action Bronson's first debut on the Billboard Hot 100 ("Baby Blue" ft. Chance the Rapper"). 

• Led project launches for artists like: Lizzo, Hamilton (Original Broadway Cast Recording), Action Bronson, Dear Evan Hansen (Original Broadway Cast Recording), and more. 
• Successfully product managed artist singles, albums, and special projects from inception to completion.
• Developed and maintained relationships between artists, management, label executives and label staff. 
• Managed and coordinated with cross-functional teams to ensure project success.
• Applied innovative marketing strategies to boost artist profiles and grow music streaming revenue.
• Monitored data and insights, reporting on project progress and performance. 
• Prepared and managed project budgets and P&L reports, ensuring projects stayed within budget constraints.

APRIL 2013 - APRIL 2016

HIGHLIGHTS: Launched Missy Elliott's first single in 7 years ("WTF Where They From") at the 2015 Super Bowl. TGT (Tyrese, Ginuwine, Tank)'s album Three Kings is Grammy Nominated. Appreciation Day from Jaheim hits #6 on the Billboard 200 Chart. Kevin Gates' By Any Means is certified GOLD.   

• Project manager for Action Bronson and Hamilton Original Broadway Cast Recording 
• Direct liaison between artists, management, and record label teams.  
• Managed and coordinated with cross-functional teams to ensure project success.  
• Created and distributed artist marketing materials to internal and external teams providing project updates, statistics, and campaign results.
• Managed quarterly project budgets and submitted project invoices for processing.
• Assisted with event planning and execution, from coordinating logistics with outside vendors to ensuring a seamless experience for attendees.
• Planned internal and external project meetings, distributing agendas, taking notes and sending clear action items following meetings.
• Provided direct administrative support to both the President of Black Music and SVP of Marketing in all daily activities.

APRIL 2012 - APRIL 2013

• Provided administrative support to the Finance Department, including, but not limited to assisting the Atlantic Records CFO with calendar management, scheduling calls, booking travel, and organizing expenses.
• Supported other departments and label assistants with their division finances on an as-needed basis.
• Trained all new employees on finance systems (including SAP and Concur) and invoice processing. 
• Organized, coordinated, and submitted Atlantic priority payment requests to our Accounts Payable division for processing.
• Liaised with corporate travel agency on behalf of the East and West coasts to ensure compliance with corporate policy and guidelines.
• Mastered  internal payables system to provide additional support & research for orders & invoices in process. 
• Set up and adjusted vendors, opened PO's, and processed invoices across various marketing departments.
• Coordinated with Marketing Operations staff to organize and ensure accuracy of quarterly budget sheets for artist roster.

Bachelors of Science in Business Administration 

University of Missouri (Columbia, MO) 

Aug 2007 - Dec 2010

Schwinn Indoor Cycling Instructor Certification (Feb 2024) 

CPR/AED/First Aid Certified, American Red Cross (Mar 2024)